Saturday, April 21, 2012

SWOT Analysis Evolution


Radio Televisyen Brunei (Radio Television Brunei or RTB) is the state broadcaster of Brunei. Radio Brunei made its first broadcast on 2 May 1957, with a Television service starting in 1 March 1975. Radio Television Brunei also monopolies the free-to-air television in the country, and also radio until 1999, when the country's only commercial radio station, Kristal FM was founded.
RTB in its vision "To be a Premier and Dynamic Media Organization in Nation Building" aims to create a well informed Brunei society through effective communication which is based on the national philosophy – Malay, Islamic, Monarchy. In fact, the mission of RTB is TO DEVELOP WELL INFORMED AND KNOWLEDGEABLE SOCIETY THROUGH QUALITY PROGRAMMES.
There are 5 RTB Divisions as shown below:
1. Television
Radio Televisyen Brunei launched the first pilot Television service on 1 February 1975 with Channel 5test transmissions began trial of broadcasts. Official regular television services began on 1 March 1975 from Brunei-Muara District. RTB1 was officially opened by Sultan of Brunei Hassanal Bolkiah on 9 July 1975. There were only three staff in the RTB studio and four to attend the transmitter.
TV Programmes Department is the second largest department and works to provide and create local TV programs. The programs produced by the TV Programmes Department are:-
  • Religious programs
  • Educational program
  • Local Drama’s
  • Entertainment programs
  • Quiz programs
  • children and Teenager’s programs
  •  Game shows
  •  Government campaigns and many more

2. Radio
Radio Televisyen Brunei was officially opened on 2 May 1957 with Hari Raya Message from His Majesty Al-Marhum DYMM Paduka Seri Baginda Maulana Al-Sultan Sir Muda Omar Ali Saifuddien III. There was one studio which broadcast for 45 minutes each evening from 8:00 to 8:45 pm. The range of the single 1.2Kw transmitter was only five miles around the capital Brunei and surrounding areas. Radio Brunei first transmitted programs in 1957.
In 1974, RTB has only 171 staff and three transmitting sites giving almost 100% coverage of the country and beyond.
Radio Service began on the eve of an auspicious 1st Syawal (Hari Raya Aidilfitri), where the late Sulatan Haji Omar Ali Saifuddin Sa’adul Khairi Waddein consented to officially launch what is now the ever-popular medium in the country. In the evening of 2 May 1957 at 7.45 pm, a female voice filled the airwaves and proudly announced “INILAH RADIO BRUNEI.” In the early days, radio transmission could only be heard by people living within a 5 miles radius from the transmitter site. Broadcast was limited to only 2 hours 45 minutes a day, from 7.30pm to 9.45 with Malay programming occupying 1½ hour and English broadcast occupying ¾ of an hour.
3. News
The News Centre of Radio Television Brunei is a major provider of domestic news to Bruneians. News programs are relayed through radio networks and both domestic and satellite television channels. According to the audience surveys conducted by reputable audience research firms that were tasked by RTB, news programs are the most popular Programs amongst television audience.
 4. Engineering
The engineering division provides technical assistance and operations. They are responsible in ensuring a smooth transmission and signal flow in an orderly manner and ensure the development of facilities in accordance with the current technology development.

5. Administration
The administration division manages the administration and welfare of all staffs in RTB. They are also responsible in managing the purchase of office equipments, managing and controlling financial provision and plans and supervise the training and career development staff.

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