Chapter 4


Question 1: 
Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores.
Explore the Web site and examine it carefully for features that indicate the level of services it provides. Using your experience in the physical store and review of the Web site, write a 200 word evaluation of the company's touch point consistency.

Question 2:
What were the main forces that led to the commercialization of the Internet? Summarize your answer in about 100 words.

Question 3: 
Describe two possible service-for-fee offerings that might become available to users of Internet-enabled wireless devices (such as iPad or mobile phones) in the near future. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.

Question 4:
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.

Question 5:
Promoting products on the Web is different from using mass media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell fishing-rod. Write one paragraph about each approach (mass media, personal contact, the Web). In each paragraph, explain the advantages and disadvantages of the approach for the fishing rod Web business.


Answer 1 :-


COMMERCIAL / ENTERPRISE 
The Enterprise section in Administration division is responsible with the selling and promotions of products from RTB, which is very important to RTB.


The main objective is to market the  Airtime Package for customers, especially to the company that want to advertise their products through Tv and Radio, by dealing directly or through the Agency who have been given authority by the RTB. As our slogan " RTB is here to help promote your business through Radio and Tv COMMERCIAL" - Lowest cost, Highest Expectation


And Merchandise units also have the authority to market the image of RTB logo, as well as copying Video and Audio to customers.


Goods sold are as follows: -


  * Cap
  * Round Neck T-Shirt
  * Sweat Shirt (Hoodie Sweather)
  * Sweat Shirt (Turtle Neck)
  * Vest Sleeve T-Shirt
  * T-Shirt Collar
  * F1 T-Shirt
  * Riversible Jacket
  * Umbrella
  * Recipe Book
  * Mug and others


Here, customers can buy products with the image of RTB logo at an affordable price compared to those who patronize the stores that provide services to create, print and sell these goods at quite expensive.
So the customer, are welcome to visit the Commercial / Enterprise Section to buy Airtime and see the goods traded.


Whatever Your Product, Whatever Your Service, Let Us Help You Reach Your Potential Customers! http://www.rtb.gov.bn/

Answer 2 : -


As the world syber is widespread, many companies began to awake to the internet, and put strategies in a portfolio of digital marketing. So the other focus is social media advertising on the Internet. Due to the digital needs of the company has more than collecting fans on Facebook, or Twitter follower number. But also there are many other important marketing purposes, such as awareness of the brand, to increase sales, which will more effectively be done via advertising.


Advertising in digital media is a bit different than the conventional, such as television, radio, magazines, etc.. Digital offers different ways to advertise, and nature is not limited geographically. Other excellence in digital advertising can be targeted, to a particular consumer to be more effective.

Answer 3 :-

One of the two possible services for free is using B-Mobile broadband services. ZOOM! Broadband is b-mobile’s 3.5G High-Speed Internet Service. It is a “Mobile Broadband” service which provides you the mobility of surfing the internet Anytime, Anywhere and Everywhere …

Second services is KRISTAL-ASTRO that Brunei’s only operator of multi-channel pay television services. This is joind venture between DST Brunei and Astro Malaysia. Their provides digital direct to home satellite television, providind over 100 plus channels of digital quality satellite television, radio programs and other interactive services.

Astro is the brand name of the Malaysian direct broadcast satellite (DBS) Pay TV service. It transmits digital satellite television and radio to households in Malaysia & Brunei. The name Astro is an acronym for All-Asian Satellite Television and Radio Operator.

Answer 4 :

"Customer-centric" means creating a Web site that is centered around customer wants and needs. Savvy businesses are realizing that focusing their site on customer benefits and ensuring its visitors a unique experience are key drivers of sales, loyalty, and much-desired word-of-mouth advertising. By proactively considering the needs, wants, and beneficial preferences of your customers, you can make more effective decisions about the content, offerings, design, and processes available on your site.

A customer centric site is so difficult to accomplish for lots of reasons. Before a company can develop a customer centric site they must first get to know their customer very well, this presents it's own set of challenges. Once the company has a sound understanding of their customer they then have to design a process that works well, large companies may have the huge amounts of capital to fund the research into this but many have not. Another thing that makes this difficult is the rapid evolution of the digital world on a whole. As things change so too do the customers expectations. What might have worked a year ago will not necessarily work next year.


Answer 5 :-


One of the most obvious differences between traditional media and web advertising is the size of their respective audiences. There are both good and bad aspects to audience size. Traditional media such as broadcast and radio have the ability to have millions in their audience. They are truly the definition of mass advertising vehicles. Web media, on the other hand, is anchored by millions of individual websites, each with a comparatively small audience. Marketers must make a media buy across web networks in order to aggregate a larger audience for their message.

Age using their website is younger than the age, so for those who want to sell FishingRod is recommended over the mass media, because most of those interested in fishingare those who are younger than their age.



Age using their website is younger than the age, so for those who want to sell Fishing Rod is recommended over the mass media, because most of those interested in fishingare those who are younger than their age. Although the fishing areas like popular of all ages, but the financial expense of buying costly fishing goods and costly, so those who work and have to be able to pay just to buy it.

Conclusion...
In view of the public interested in fishing, no matter the age of the elderly, young and children. For those who open a shop that sells fishing equipment should selling at affordable prices and cheap, because fishing is one category that is relaxing and can beconsidered to strengthen the families harmony.

IDCS: eBusiness (Part Time)

Wednesday, May 2, 2012

Tutorial 2: HOME OFFICE FURNITURE ONLINE

INTRODUCTION

While i'm doing a research about home office furniture online and I've found one interesting website that suitable to my assignment.

WEBSITES THAT SELL HOME OFFICE FURNITURE ONLINE

 # URL: http://www.furniturestorenyc.com/

The goal of this website is to sell for a new home set, such as Microfiber living room set, Stanton black finish dinning set, Dark cherry bedroom set and others. This strategy shows that the business is aiming for customers who are looking for a specific cheap furniture for a new home set and provides the buyer with the option of looking for whatever he has in mind under one roof.

The website also provides discounts, free shipping and additional features of their product such as promotions, price range, color/finish and material. This strategy shows that the business is aiming to attract customer in purchasing their product.

CONCLUSION

I am very impressed with this website because of the way they market their products very effective by giving an overview of products and attractive prices and discounts. 

REFERENCES

Furniture Store NYC, Online Furniture Store With Everyday Low Price.
http://www.furniturestorenyc.com/ [accessed on 2/5/2012]

Chapter 2

Chapter 2 :  Revenue Models

SUMMARY OF WHAT WAS DONE, SEEN etc… (DON’T DESCRIBE EVERYTHING, BE SELECTIVE)

(include date, time and, venue if appropriate)

• 16 April 2012

• 6:30 - 9:00 pm

•

NEW LEARNING

What did I learn that was new to me?

I was learn 6 Revenue Models, such as  

• Web catalogue.
• Digital content.
• Advertising-supported.
• Advertising-subscription mixed.
• Fee-for-transaction.
• Fee-for-service.

What insights did this new knowledge give to me?

• Something new, effective and its good

did it help me see something in a new light?

• Yes 

PERSONAL REACTION

How did I feel about what was done?

•  I feel better after finish create my blog and doing my homework.

Did it affect me emotionally and if so how?

• Some words of the slide i didn't understand because its so complicated and that words i didn't familiar.

What did I find difficult or challenging to do or understand and why?

• I feel easy to do my blog even this is my first time creat the blogger.

ACTION TO BE TAKEN

Is there any action that I will take as a result of what was done?

• I need my friend (dictionery) if i dont understand.
• I will ask lecturer if i get problem in my subject.

Do I want to investigate or research further?

• I use google or any material that i need or to research some data.
• when i know my blogger had been suspended by reason of my profile name.

SWOT Analysis Evolution

RADIO TELEVISION BRUNEI

Radio Televisyen Brunei (Radio Television Brunei or RTB) is the state broadcaster of Brunei. Radio Brunei made its first broadcast on 2 May 1957, with a Television service starting in 1 March 1975. Radio Television Brunei also monopolies the free-to-air television in the country, and also radio until 1999, when the country's only commercial radio station, Kristal FM was founded.

RTB in its vision "To be a Premier and Dynamic Media Organization in Nation Building" aims to create a well informed Brunei society through effective communication which is based on the national philosophy – Malay, Islamic, Monarchy. In fact, the mission of RTB is TO DEVELOP WELL INFORMED AND KNOWLEDGEABLE SOCIETY THROUGH QUALITY PROGRAMMES.

There are 5 RTB Divisions as shown below:

1. Television

Radio Televisyen Brunei launched the first pilot Television service on 1 February 1975 with Channel 5test transmissions began trial of broadcasts. Official regular television services began on 1 March 1975 from Brunei-Muara District. RTB1 was officially opened by Sultan of Brunei Hassanal Bolkiah on 9 July 1975. There were only three staff in the RTB studio and four to attend the transmitter.

TV Programmes Department is the second largest department and works to provide and create local TV programs. The programs produced by the TV Programmes Department are:-

• Religious programs
• Educational program
• Local Drama’s
• Entertainment programs
• Quiz programs
• children and Teenager’s programs
•  Game shows
•  Government campaigns and many more

2. Radio

Radio Televisyen Brunei was officially opened on 2 May 1957 with Hari Raya Message from His Majesty Al-Marhum DYMM Paduka Seri Baginda Maulana Al-Sultan Sir Muda Omar Ali Saifuddien III. There was one studio which broadcast for 45 minutes each evening from 8:00 to 8:45 pm. The range of the single 1.2Kw transmitter was only five miles around the capital Brunei and surrounding areas. Radio Brunei first transmitted programs in 1957.

In 1974, RTB has only 171 staff and three transmitting sites giving almost 100% coverage of the country and beyond.

Radio Service began on the eve of an auspicious 1^st Syawal (Hari Raya Aidilfitri), where the late Sulatan Haji Omar Ali Saifuddin Sa’adul Khairi Waddein consented to officially launch what is now the ever-popular medium in the country. In the evening of 2 May 1957 at 7.45 pm, a female voice filled the airwaves and proudly announced “INILAH RADIO BRUNEI.” In the early days, radio transmission could only be heard by people living within a 5 miles radius from the transmitter site. Broadcast was limited to only 2 hours 45 minutes a day, from 7.30pm to 9.45 with Malay programming occupying 1½ hour and English broadcast occupying ¾ of an hour.

3. News

The News Centre of Radio Television Brunei is a major provider of domestic news to Bruneians. News programs are relayed through radio networks and both domestic and satellite television channels. According to the audience surveys conducted by reputable audience research firms that were tasked by RTB, news programs are the most popular Programs amongst television audience.

 4. Engineering

The engineering division provides technical assistance and operations. They are responsible in ensuring a smooth transmission and signal flow in an orderly manner and ensure the development of facilities in accordance with the current technology development.

5. Administration

The administration division manages the administration and welfare of all staffs in RTB. They are also responsible in managing the purchase of office equipments, managing and controlling financial provision and plans and supervise the training and career development staff.